Podcast – Top 5 Mistakes Businesses Make on Google Adwords
This month we did not have locally hosted episode of ClickCast the Pay Per Click Podcast. We joined fellow Internet Marketer, Justin Kunst on his site and talked about 5 of the most common mistakes we see when optimizing clients Google Adwords Accounts.
It turned into a pretty good rundown on why many companies get off on the wrong start with Adwords and their account and campaigns will continue to suffer and it will seem difficult if not impossible to outrank competitors that are not making the same mistakes.
The top 5 mistakes with Google Adwords as we see them are:
1. Too Broad of Keywords – Don’t use vague words like “real estate” or “house” and expect great results.
2. Geotargetting has not been properly setup on the campaign. On Google you can show your ads only to people that are located in areas likely to want your product or service. This can be done by country, state, city, or even by a distance from a point on the map.
3. Turn off the Content Network – Google Adwords is not just searchers at google.com, it is also sites that want to show Google advertisements to raise income. By default this is turned on and confuses most advertisers as to where the traffic is coming from. Michael Smith suggests turning off the content network until the campaign is fully understood.
4. Negative Keywords – You can add special words to campaigns that make it so the advertisers ads don’t show. For example if someone types “cheap (keyword)” and the advertiser does not want to pay for this traffic they could add the word “cheap” as a negative keyword.
5. Turning the keyword targeting from Broad Match to a more particular matching type. By default Google sets keywords to “Broad Match” which will show the ad the often, and to the most diverse type of searches. Being more focused will get the advertiser better web visitors.
So if you would like to hear more about these and my take on them listen to the podcast below: