Out with 2009 – In with 2010 Advertising
It is now the New Year and we are like most of you starting to plan for the next year. Many people reevaluate their marketing decisins in January and we think this like most years will be the year online advertising becomes more important.
And the trends from 2009 are just coming in and show this as well.
All other Advertising Mediums declined in 2009 from 5 to 25%
• Cable TV – Down 5.0%
• Direct Mail – Down 10.0%
• Yellow Pages – Down 13%
• Outdoor – Down 14%
• Radio – Down 15.1%
• Broadcast TV – Down 19.0%
• Magazines – Down 20.0%
• Newspapers – Down 25.0%
The ONLY Major Advertising sector to increase was Internet Marketing.
Search Marketing increased 2% even in a year with an economic slump in most countries.
So let’s all start thinking ahead to 2010 and how we can make our businesses more successful than ever.
