http://ppcsydney.com Consultant Blog About Search Engine Marketing Thu, 21 Oct 2010 17:05:59 +0000 en hourly 1 http://wordpress.org/?v= Consultant Blog About Search Engine Marketing Pay Per Click Sydney Advertising Agency no Consultant Blog About Search Engine Marketing http://ppcsydney.com/wp-content/plugins/powerpress/rss_default.jpg http://ppcsydney.com http://ppcsydney.com/google-preview-of-websites-before-clicking-testing-in-australia/ http://ppcsydney.com/google-preview-of-websites-before-clicking-testing-in-australia/#comments Thu, 21 Oct 2010 16:39:11 +0000 Mike http://ppcsydney.com/?p=170 http://ppcsydney.com/google-preview-of-websites-before-clicking-testing-in-australia/feed/ 0 http://ppcsydney.com/broad-match-modifier-to-contain-google-adwords-broad-match/ http://ppcsydney.com/broad-match-modifier-to-contain-google-adwords-broad-match/#comments Wed, 12 May 2010 05:51:44 +0000 Mike http://ppcsydney.com/?p=166 http://ppcsydney.com/broad-match-modifier-to-contain-google-adwords-broad-match/feed/ 0 http://ppcsydney.com/podcast-top-5-mistakes-businesses-make-on-google-adwords/ http://ppcsydney.com/podcast-top-5-mistakes-businesses-make-on-google-adwords/#comments Sun, 18 Apr 2010 14:16:40 +0000 Mike http://ppcsydney.com/?p=160 http://ppcsydney.com/podcast-top-5-mistakes-businesses-make-on-google-adwords/feed/ 0 http://ppcsydney.com/out-with-2009-in-with-2010-advertising/ http://ppcsydney.com/out-with-2009-in-with-2010-advertising/#comments Sat, 09 Jan 2010 17:03:06 +0000 Mike http://ppcsydney.com/?p=141 http://ppcsydney.com/out-with-2009-in-with-2010-advertising/feed/ 0 http://ppcsydney.com/report-how-to-block-twitter-spam/ http://ppcsydney.com/report-how-to-block-twitter-spam/#comments Wed, 14 Oct 2009 14:51:56 +0000 Mike http://ppcsydney.com/?p=126 http://ppcsydney.com/report-how-to-block-twitter-spam/feed/ 0 http://ppcsydney.com/ppc-podcast-clickcast-website-statistics/ http://ppcsydney.com/ppc-podcast-clickcast-website-statistics/#comments Sun, 26 Jul 2009 15:19:46 +0000 Mike http://ppcsydney.com/?p=139 http://ppcsydney.com/ppc-podcast-clickcast-website-statistics/feed/ 0 ClickCast,Pay Per Click Podcasts,PPC Podcasts,Website Statistics ClickCast PPC Podcast Episode 2 Website Statistics Here is another episode of our Pay Per Click Podcast. In this Episode we talk about 2 Free ways to Implement Website Statistics on your website. - And we also talk about which one works best with... ClickCast PPC Podcast Episode 2 Website Statistics Here is another episode of our Pay Per Click Podcast. In this Episode we talk about 2 Free ways to Implement Website Statistics on your website. And we also talk about which one works best with PPC traffic and why. Be sure to check back monthly for the latest Podcast every month. Note: Slight problem with the audio on some words the volume is a little low. We will try to fix that by the next podcast. If you have any ideas of what is causing that please let us know. The rest of the audio sounds good. Pay Per Click Sydney Advertising Agency no 25:07 http://ppcsydney.com/ppc-podcast-clickcast-seo-viral-and-ppc-to-get-new-website-traffic/ http://ppcsydney.com/ppc-podcast-clickcast-seo-viral-and-ppc-to-get-new-website-traffic/#comments Mon, 08 Jun 2009 15:10:45 +0000 Mike http://ppcsydney.com/?p=129 http://ppcsydney.com/ppc-podcast-clickcast-seo-viral-and-ppc-to-get-new-website-traffic/feed/ 0 ClickCast,Pay Per Click Podcasts,PPC Podcasts ClickCast - PPC (Pay Per Click) Podcast - Episode 1 This was Episode 1 of our PPC podcast and we hope to do this every month. We might do some video screen captures as well if we get the chance. - For this episode I did not write out the main par... (../wp-content/uploads/2009/06/clickcast-podcast-logo.jpg) ClickCast - PPC (Pay Per Click) Podcast - Episode 1 This was Episode 1 of our PPC podcast and we hope to do this every month. We might do some video screen captures as well if we get the chance. For this episode I did not write out the main part in a script. I just made a script for the beginning and ending and an outline for all the main parts and talked about it. If you are interested in this topic you really should listen to the podcast. Most of it is improvisational and there is much more content than the rough outline. If you have an idea for a show or a guest please let me know. The following is a rough outline of what I talked about: Hello everyone this is Mike Smith and you are listening to ClickCast – the podcast about Pay Per Click and Online Advertising. It is Monday June 8th 2009 and this is show #1. Enjoy! <<<<<<<< Music >>>>>>>>>>>> Hello, how are you. Mike Smith here Thank you for stopping by. Today we are going to talk about PPC which stands for Pay Per Click. It is how you place ads on search engines and websites. It is one of the three main ways of getting traffic to a website. One of the main reasons companies find Pay Per click so appealing is because it can be started very quickly, is very trackable, and can be tailored to the goals of the business. In this episode we will talk more about those three things that make PPC so powerful. But first a word from our sponsor <<<<<<<<<<<<<<< Advertisement >>>>>>>>>>>>>>>>>>>>>>> Tonight’s show is brought to you by PPC Sydney, the online advertising agency serving Sydney, Australia and the rest of the world. I am Mike Smith, the Sales Director for PPC Sydney and we consult with companies looking to start, finetune, or take their online advertising to the next level. We specialize in writing and placing ads on Google, MSN, Yahoo and other web portals. This allows you to focus on turning the leads generated into customers, and then keeping them happy.  We work hard to get you the most relevant website visitors, at the best price, with the best tracking in the industry. PPC Sydney – the other half of the click. <<<<<<<<<<<<<<<<<<<<<<< END Advertisement >>>>>>>>>>>>>>>>>>> Hello everyone, again I am Mike Smith, and today is the first episode of ClickCast. Today we are going to talk a little bit about PPC which stands for Pay Per Click. It is one of the three main ways of getting traffic to a website. Now to review those 3 ways of getting traffic to a website are: Seo or search engine optimization * It’s popular * It is quite targeted * Basically Free – Don’t pay per visitor * Cons: Viral or direct traffic * Type in traffic like radio, magazine, or tv ads * Hear about it from friends * Past website visitors PPC or Pay per click * It is paid advertising. Usually Per Click.but can be per 1000 impressions * It is the traffic on the right side of Google search results. * It started in the first dot com boom with Goto.com, Sprinks and a few others * Was perfected by Google and others a few years later. * Now is the main way Google makes money. * The cost per click is determined by an auction type model. * It is fair but can be difficult as an auction. * Bad ads, keyword choice or bad implementation can make it difficult to impossible. * One of the main reasons companies find Pay Per click so appealing is because it can be started very quickly * is very trackable. It can be measured in cost and * and can be tailored for the goals of the business. (Start whenever, stop whenever, pause it, start seasonal campaigns and then pause.) * Can be changed quickly for new products and company goals. Ok so that is a quick run down on the 3 ways to get traffic to your website. They were SEO or Search engine optimization, social or viral methods, and then finally PPC or Pay Per Click On this podcast, clickcast, Pay Per Click Sydney Advertising Agency no 20:22 http://ppcsydney.com/ppc-campaign-setup-tips-smx-sydney/ http://ppcsydney.com/ppc-campaign-setup-tips-smx-sydney/#comments Sat, 04 Apr 2009 10:09:18 +0000 Mike http://ppcsydney.com/?p=122 http://ppcsydney.com/ppc-campaign-setup-tips-smx-sydney/feed/ 0 http://ppcsydney.com/google-asia-exec-discusses-sydney-and-australia-search-for-2008-and-2009/ http://ppcsydney.com/google-asia-exec-discusses-sydney-and-australia-search-for-2008-and-2009/#comments Wed, 18 Mar 2009 15:13:08 +0000 Mike http://ppcsydney.com/?p=132 http://ppcsydney.com/google-asia-exec-discusses-sydney-and-australia-search-for-2008-and-2009/feed/ 0 http://ppcsydney.com/ppc-ads-are-showing-on-bottom-of-google-maps/ http://ppcsydney.com/ppc-ads-are-showing-on-bottom-of-google-maps/#comments Tue, 17 Mar 2009 15:17:28 +0000 Mike http://ppcsydney.com/?p=137 http://ppcsydney.com/ppc-ads-are-showing-on-bottom-of-google-maps/feed/ 0